My Recipe: Content Marketing with Heart and Mind

„Getting attention is one thing – but I make your customers feel deeply connected to your brand: with Social Media Marketing that aims for the heart and high quality content that changes their minds.“
– Sonja Schlusche

If you are interested in working with me, please get in touch!

Sonja Schlusche nextstopmelbourne.com

I am a social media all-rounder and content marketer with ten years of professional experience and excellent written and verbal skills in English and German.

I acquire new customers and increase their loyalty by …

✓  developing social media and content strategies

✓  planning, producing, and editing multimedia and SEO content

✓  managing social media channels, websites, and blogs

✓  performing efficient social media campaigns

✓  analysing and reporting performance metrics and insights

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Some of my biggest achievements

As Head of Online Communications, I designed a multichannel content marketing strategy for a well-known German insurance company. It outlines the interaction of owned media (corporate blog, online magazine, accounts on Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn), earned media (social media engagement, SEO, and influencer relations), and paid media (SEA and social media advertising). Its primary objective was to drive high-value traffic to the company’s online shop and to generate leads and conversions.

In 2015, I have built the company’s corporate blog from scratch. One year later, it gained over 160,000 page views, with 50 percent being non-paid views, and won an award for one of the best insurance blogs in Germany.

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Key skills

✓ Deep specialist knowledge across all social media and content channels,
including social media campaign management and SEO copywriting

✓ Four years of experience in team and project management

✓ Fluent in English and German, good knowledge of Spanish

✓ Proficiency in Adobe InDesign, Adobe Experience Manager, Adobe Omniture, Adobe Photoshop, Facebook Ads Manager, Facebook Business Manager, Facebook Power Editor, Google Adwords, Google Analytics, HTML basics, Jira, Mailchimp, Microsoft Office, social media and content management tools (e.g. FalconSocial, HootSuite, WordPress), and Twitter Ad Manager

I love what I do

I am happy and proud that I am able to inform, inspire, and motivate people and to make their lives more enjoyable – solely by the content I create.

I’m a German girl living in Australia

In July 2017, I moved from Nuremberg in Germany to Melbourne. Please have a look at my online magazine and my social media channels where I write about my adventure of living abroud.

Get in touch

Meet me on LinkedIn or fill in the contact form below. I am happy to send you my detailed resume on request.

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